Merchants of cool

I used to think that hollywood, corporations, and entertainers were the ones that would tell teenagers what was cool and what wasn't. After watching this film i realized that corporations find what is cool through teenagers, and then they sell it back to us. Corporate companies search for cool inorder to make millions. It is up to an individual if he/she wants to follow the crowd and buy what corporations want them to buy, because otherwise, teenagers will never win against the marketing. Even if teenagers find a new trend, one that rebels against marketing and corporations, the merchants of cool will find that trend and sell it to the rest of the teenagers to show them what others think is cool; which leads them to making even more money.