C00L WE ALL LiKE T0 THiNK THAT WE ARE C00L. AND i D0 BELiEVE WE ARE ALL C00L, WE ALL HAVE A DiFFERENT PERCEPTi0N 0N WHAT iS C00L AND i BELiEVE THAT iT C0MES FR0M TAKiNiNG DiFFERENT THiNGS WE SEE EVERYDAY AND TAKiNG iT AS 0UR 0WN 0R ADDiNG 0UR 0WN TWiST T0 S0METHiNG WE SAW. MERCHANTS D0 THE SAME i BELiEVE THEY G0 AR0UND AND C0LLECT iT AND BL0W iT UP REALLY BiG 0N HUGE BiLLB0ARDS AND FULL PAGE ADS 0F WHAT iS HiP AND C00L. YET THE FUNNY THiNG i THiNK iS THAT BY THE TiME iT GETS T0 THE MERCHANT iT iS PLAYED 0UT T0 AT LEAST 0NE TEEN S0 THEN THiS TEEN G0ES 0UT T0 L00K F0R S0METHiNG ELSE THAT iS C00L. 0UR PERCEPTi0N CHANGES EVERYDAY AND iT iS UP T0 US iF WE iNTAKE EVERY SiNGLE THiNG THAT iS THR0WN AT US AND SPEND 0UR M0NEY AND TiME 0N iT.