Merchants of Cool

Basically these merchants of cool are looking for what is "cool" through everyday teenagers. They are not going to superstars to find out what is cool. The superstars just promote what is cool. When teens see the stars with the latest fashion and the sweetest phones and cars on the market, they have to get them because they see that the stars are the trendsetters. But in reality its average normal teens who are the trendsetters because thats who the merchants go to the find cool.